A brand isn’t just a logo or emblem, but the entire persona of your company. It’s how your customers perceive your business – a good brand identity tells the story of your company’s values, where you’ve been, and where you’re going.
We’re here to help you broadcast your story to the world through visual/graphical expression. Through thoughtful planning and crafting, we will create and manage a visual system for your business to ensure all of your media constantly communicates your goals and philosophy.
It starts with a one-of-a-kind logo and ends with the images, colors, fonts and more that uniquely reflect the mood and philosophy of your company.
What do your customers feel when they visit your website, when they see your logo, when they hear your name? If you can’t answer those questions, then
Ok, How Do we Tackle This?
We’re glad you asked that, because at Fanatical Mind Creative, we understand that while branding is our bread and butter, it may not be yours – and that’s perfectly fine. If you trust us with your brand, these are the three pillars we focus on:
Where do you need to be to reach your ideal customers? Where does your audience gather? How do you stand apart from your competition? We’ll help decipher those questions and more, to help you make intelligent, forward-looking decisions and positively influence your positioning in the eyes of your target customers.
What emotional and associative characteristics do your company embody? Once we understand the right brand personality for your company, we can begin to cultivate it, and after it’s cultivated we can then use it to bolster your competitive advantage.
This is where your Positioning and Personality come face to face with your potential customers; where the rubber meets the road. Your logo, typography, design, letterhead, business card, website, social media, all of that comes together to shape the outward expressions of your brand.
“Everything you do and say becomes part of what audiences see as your brand.”
Does your business need a brand?
If your business is lacking a brand, then it's lacking an identity. Without that identity, you're missing out on the incredible opportunity to connect with potential clients and customers on an emotional level - and build a loyal audience. That's the bad news. The good news? You've got us. At Fanatical Mind Creative, we take great pride in helping small businesses discover their voice, and in turn shape their brand. Your passion, your stories, and your experience helps shape the brand we create. You've got something, you know it - and we do too! We simply help navigate you through the intricacies of brand building so that you can focus on creating the best possible product or service.
Does your branding need a shift?
People outgrow clothes, and businesses outgrow brands. Perhaps you company is headed in a new direction, or is looking to acquire a different type of customer. Or maybe what you've been doing in the past simply isn't working, or you've outgrown your current branding altogether. Is your brand headed in a new direction? Or have you outgrown your existing one altogether? Either way, realigning your brand should be done with care and precision, and that's why Fanatical Mind Creative is here. We will help bring focus and direction back to your brand so it resonates with your target audience more than ever before.